There are tens of millions of people with essentially free access to 's Prime Video. Thankfully for Netflix, consumers don't think that way. market - why not pay an extra $3 a month to get a Netflix product valued at $7.99 a month? Replacing Netflix (with plans starting at $7.99 a month) with a bundled Hulu would put an extra latte in your hands every month. If someone's already paying Spotify $9.99 a month - as 71 million people across the planet are right now, and Spotify is generating 39% of its revenue from the U.S. This promotion may seem pretty scary to some Netflix investors. However, as things stand right now, paying $12.99 a month for Spotify and Hulu sounds like a great deal but even limited ad breaks are still time killers if not deal breakers to a Netflix-spoiled audience. Spotify has family plans that aren't covered here, and Hulu also offers premium add-ons that aren't part of this deal. The Spotify and Hulu partnership can naturally evolve to cover all of the available plans. Will Hulu also swipe market share now that it's being offered in a discounted bundle with the world's leading premium on-demand music service? Let's go over the reasons why this won't end badly for Netflix. Hulu was already a thorn in Netflix's side, swiping Emmy awards. Naturally this is going to leave some wondering if Netflix ( NFLX 0.81%) is vulnerable.
Spotify has 71 million premium subscribers worldwide, 46% more than it had on its rolls a year earlier. This is a pretty big deal because both of these services are already ubiquitous and growing quickly. The new offering provides monthly savings of $4.99 off the two plans priced separately with Spotify at $9.99 a month and Hulu at $7.99 a month. Streaming buffs can now pay $12.99 a month for a package that includes Spotify's premium service and Hulu's entry-level platform with limited commercials for just $12.99 a month. Spotify ( SPOT 0.32%) is joining forces with Hulu to offer a discounted bundle of the two platforms.
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